OTT Platforms have been the go-to options these days for many new films. Due to the Covid-19 pandemic, the dates of big-budget movies awaiting the theatrical release have been pushed back. It now seems all that’s going to change! Bollywood superstars like Akshay Kumar, Ajay Devgn, Alia Bhatt, Varun Dhawan are set to come to live tomorrow at 4.30 pm on Disney+ Hotstar. The streaming platform has thereby released a poster teasing the big announcement titled “ Bollywood ki Home delivery.” An online function is scheduled to be held tomorrow who will join along with Walt Disney Co. President and Star Disney India Chairperson Uday Shankar at 4:30 pm.
BIGGG ANNOUNCEMENT… #AkshayKumar, #AjayDevgn, #AbhishekBachchan, #AliaBhatt, #VarunDhawan will be LIVE on #DisneyPlusHotstar with #UdayShankar [President, The Walt Disney Co and Chairman, Star & Disney India]… Mark your calendars: TOMORROW, Monday, 29 June 2020, 4.30 pm. pic.twitter.com/5qUBbVfMiJ
— taran adarsh (@taran_adarsh) June 28, 2020
As per the reports, a string of new releases starring these stars will be digitally released on Disney+ Hotstar. It would open up a new trend wherein the big flicks only made their way onto OTT platforms after their theatrical releases. But with Coronavirus Pandemic, yet to slow down, there is no clarity on the reopening of theatres accounting for the delay in the theatrical release of many films. Also, these platforms have gained a lot of traction during the lockdown period and witnessed an increase in the number of audiences.
Some of the projects lined up for tomorrows digital release on Disney+ Hotstar include:
- Laxmi Bomb Akshay Kumar
- Bhuj Ajay Devgn
- Big Bull Abhishek Bachchan
- Sadak 2 Alia Bhatt
- Shiddat Sunny Kaushal and Radhika Madan
- Lootcase Kunal Khemmu
- Khuda Hafiz Vidyut Jammwal
The new big announcement is all set to create a new trend in the Bollywood industry. It would pave the way for other big new flicks to reconsider their decision of theatrical release. Recently, it was also announced that the late Sushant Singh Rajput’s Dil Bechara will be released on Disney+ Hotstar starting July 24.