SonyLIV 2.0 Brings Along Enhanced User Experience and New Brand Identity; Rolls Out in Phased Manner

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SonyLIV 2,0

SonyLIV, the OTT brand of Sony Pictures Network (SPN) has started rolling out SonyLIV 2.0 in a phased manner. The new update brings along enhanced user experience and brand new identity. The SonyLIV 2.0 is expected to be completed with a three weeks duration. The original catalog is said to be launching in June as part of the Sony LIV subscription pack. Apart from the rollout, Sony LIV also showcases the full list of originals that will be live on the platform. The originals feature some of the most popular faces in the world of entertainment. The originals span across a range of categories that include real-life incidents, narratives, book adaptations, to name a few.

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Aman Srivastava, Head of Marketing – Digital Business, said that SonyLIV 2.0 would bring along enhanced user experience and new brand identity to the audience. The new update would bring world-class experience featuring unique Indian stories that are apt for global audiences. 

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